iHealth to launch smaller glucometer, drop test strip price
Scott Benner
Interesting...
From: http://mobihealthnews.com
iHealth Labs, a San Francisco-based subsidiary of China’s Andon Health, has received FDA clearance for iHealth Align, a new smaller, smartphone-enabled glucometer. iHealth announced the product along with a new pricing strategy for diabetes care, dubbed Simple Savings.
Of course, the real cost to consumers for at-home blood glucose monitoring is in the test strips that must be continuously reordered. Under its Simple Savings program, iHealth will drop the cost of its test strips for both devices to $12.50 for a box of 50 strips ($0.25 a piece), about a quarter of the price of many name brand strips.
“It’s probably more of a known secret in the marketplace that the real margins is within the strips,” Lin said. “We just felt like, we want to pass on all that savings to the end users. It’s got to be simple to understand. You don’t have to go through all these issues for reimbursement. We brought it down to pretty much co-pay.”
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