Ardens Numbers
Scott Benner
A few months ago I wrote, “Maybe this is the year that the words "Arden's Day" cease being a call for help and begin being a standard for helping”. Today I think we may be well on our way to that goal!
If you watched our 2008 walk video you know that Arden has raised over $24,000 in the last three years for the JDRF. We couldn’t more thrilled or more grateful to you for your support.
Because of you our message has been transported all over the world. We receive well wishes and encouragement from England, Australia, the United States and beyond. One day a wonderful woman named Brooke sent me an email. Brooke works at the Alberta Diabetes Foundation. She was putting together a new fundraising campaign when she saw Arden on the internet.
Brooke, motivated by our video Six Month’s Worth of Used Needles began to design a mailer called Arden’s Numbers. Meanwhile, I worked on a 30 second video that would compliment the mailer. Month’s later, the ADF sent over 40,000 of these mailers to residents in and around Alberta, Canada. The first group of donations came into their office last Friday... not even one week after they were mailed.
That mailer, Arden’s Numbers, generated $23,000 in donations in less then a week, instantly making it the ADF’s most successful mail campaign. Amazing! To date, Arden’s Day has generated over $48,000 to help find a cure for type I diabetes.
There is nothing for me to say but “thank you”!
Choose the links below to see the mailer.
